Explainer Videos can help your business!
Updated: Jan 21, 2022
Explainer videos are short videos that explain and promote your product or service in an entertaining, easy-to-understand way.
They’re helpful if you have a confusing or complicated product, as viewers learn about your product without having to read through the text on your website or watch an entire video to get an idea of what you do.
But what makes explainer videos great?
How can you use them to promote your business?
Let’s take a look at the advantages of using explainer videos and how to use them to their full potential!
The benefits of using this type of video
Explainer videos are a simple, cost-effective way to inform potential customers about what you do. They take very little time to create, and they’re easy to share on social media or embed on your website. They are a very useful tool for small businesses trying to spread their message as widely as possible. In addition, studies have shown that people who watch these videos are generally more likely to remember key information about a company than people who just read text.
Explain Your Product More Clearly
Explainer videos give potential customers a quick overview of a product or service. These videos are more impactful than just words on a page when using animation and voice-over narration. Even if you have time constraints, you can produce quality videos without expensive production tools.
Increase Traffic
Videos are a progressive way to market products because people are more likely to watch and listen. Research has shown that 66% of marketing executives plan on increasing their company’s use of videos.
Here are just a few ways explainer videos be helpful for your business.
Improve Google Ranking - Google ranks websites partly by their ability to load quickly, so a well-produced, professional quality explainer video will undoubtedly improve Google rankings. Web content with animated elements receives 94% more views than static text or images alone. Explainer videos showcase professionalism and drive traffic.
Visual Pitch - When starting a new venture, preparation is the key. One of the most effective ways to market yourself, or even just a new idea, is through creating visual content. Think about it: people don’t want to read massive walls of text on their phones; they want to see what you have and what it does – which is why visuals are so important! An excellent way to pitch your product or the idea is in an engaging 2-3 minute video.
Grab Attention - A great way to catch viewer's attention is to include their personal needs and wants. If you are trying to reach out to moms, appeal to them by talking about what they want and need:
Do you have kids?
Do you wish there was a product that could make it easier for them?
This kind of personalization shows people that you understand their problems, providing them with a significant reason why they should trust you.
Get Shared Easily
Explainer videos can be an important part of any online marketing campaign as they are easier to share, grab attention, and make it easier for people to remember your message. If you are running a campaign or selling a product, you may want to consider using videos on your site.